Fi McPhee


Fiona McPhee is the Chief Executive of Philanthropy & Fundraising Australia and New Zealand. Fi works Non-Profit Organisations throughout Australasia and North America from her base on the inspiring South Island of New Zealand.


Having lead Australia & New Zealand’s largest fundraising benchmarking and analytics programme for over a decade, Fi’s insight into the fundraising market is unparalleled. After 20 years in fundraising, and with extensive programme implementation experience, Fi combines her deep expertise with Great Fundraising to drive strategic development and execution of fundraising campaigns with clients.


Having started as an on-the-tools fundraiser, Fi has led record-breaking fundraising campaigns and implemented new fundraising channels for a range of clients. And as a Fundraising Strategist with Pareto Fundraising, she’s developed successful integrated fundraising strategies and high-performing direct response fundraising programmes. 


Fi serves on three boards and is the Resource Alliance Australia & New Zealand ambassador.

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